GTM 95: Going to Market in a Single Platform Ecosystem (HubSpot): Insights from Arrows’ Journey with Daniel Zarick

Daniel Zarick is the Co-Founder and CEO of Arrows, a collaborative customer onboarding tool built specifically for teams using HubSpot. With funding from Gradient Ventures, HubSpot Ventures, and GTMfund, Arrows. is well-positioned to become a major player in the HubSpot ecosystem.

Discussed in this Episode:

  • The benefits and challenges of going to market in a single platform ecosystem like HubSpot
  • How to gain traction and build relationships with key stakeholders in a crowded partner ecosystem
  • Strategies for leveraging content marketing to punch above your weight as a startup
  • The power of focus and persistence in achieving outsized results with limited resources
  • Lessons learned from navigating a high-stakes fundraising process amid market uncertainty
  • The future of the HubSpot ecosystem and where the biggest opportunities lie for emerging players

Highlights:

08:46 – Benefits and challenges of going to market in a single platform ecosystem.

12:01 – Strategies for gaining traction and building relationships in the HubSpot ecosystem.

16:32 – The role of agencies and solutions partners in Arrows’ go-to-market approach.

21:09 – Leveraging content marketing to punch above your weight as a startup.

25:43 – The power of focus and persistence in achieving outsized results.

29:27 – One thing revenue leaders believe to be true that Daniel thinks is bull$***.

41:18 – One thing that is working for Daniel in go-to-market right now.

43:51 – The future of the HubSpot ecosystem and emerging opportunities.

Referenced:
The Happy Customer Festival on June 4, 2024.

Guest Speaker Links (Daniel Zarick):
LinkedIn: https://www.linkedin.com/in/danielzarick

Host Speaker Links (Scott Barker):
LinkedIn: www.linkedin.com/in/ssbarker/
Newsletter: thegtmnewsletter.substack.com/

Sponsor:

  • Brought to you by Demandbase.Demandbase helps B2B companies hit their revenue goals using fewer resources by using the power of AI to identify and engage the accounts and buying groups most likely to purchase. Their account-based technology unites sales and marketing teams around insights that you can understand and facilitates quick actions across systems and channels to deliver big wins. It’s flexible, scalable ABM built for you.

The GTM Podcast
Features conversations with well-known tech executive, VC, and founders – the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down.

This podcast is produced by GTMnow, the media brand of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350 of the best go-to-market executives. GTMfund is an early-stage VC fund focused on investing in the most exciting, up-and-coming B2B SaaS companies across the world. The LP network consists of VP and C-level Sales, Marketing, and Customer Success leaders from companies like DocuSign, Salesforce, LinkedIn, Snowflake, Okta, Zoom, and many more.

Visit gtmnow.com for more details and to sign up for our newsletter and other content resources.

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