You are currently viewing How Sales Professionals Are Using Artificial Intelligence (New Data)

How Sales Professionals Are Using Artificial Intelligence (New Data)

On average, salespeople save two hours and 15 minutes a day using AI.

Based on this stat alone, it’s no surprise why so many sales teams are folding AI into their workflow — and saving time in the process.

Here, we’ll explore how salespeople are harnessing the power of AI in their day-to-day work with insights from our 2023 State of AI Report.

Let’s dive in.


How Sales Professionals Are Using Artificial Intelligence


1. Writing prospecting messages.

Thanks to AI, the days of generic emails and LinkedIn messages are over. Now, salespeople can leverage AI tools to write the perfect prospecting messages — ones that are personalized, compelling, and highly relevant. In fact, 31% of sales professionals already use AI for this purpose.

First, let’s talk about personalization. AI can bring personalization to a whole new level by analyzing information about your prospects from a variety of data sources, including past email exchanges, social media posts, news articles, press releases, and more. 

These insights can give you a more well-rounded picture of your prospects, paving the way for more personalized messages that resonate.

On top of that, AI tools learn from past interactions, meaning they get “smarter” with more data. For instance, these tools can analyze your previous emails to determine which subject lines (or CTAs) lead to higher open rates. Then, it will adjust its recommendations based on this data.

Of course, it’s not just what you say but how you say it. A good prospecting message is clear, concise, and persuasive. AI-writing tools — like Jasper, Grammarly, and HubSpot’s Content Assistant — can give salespeople real-time suggestions to optimize their messages for content, tone, grammar, and structure.

2. Automating menial tasks.

If you’re in sales, you know that non-selling activities are a huge time sink. For example, you might be stuck entering data into your CRM, scheduling (and then re-scheduling) meetings, and writing sales collateral.

While these tasks are important, they often pull salespeople away from what they do best — selling. That’s where AI comes in.

A staggering 79% of salespeople using AI say it allows them to spend more time selling. These tools can help with the following:

  • Data entry: to help you add contacts, create reports, and retrieve information.
  • Email automation: to help you draft personalized emails, create subject lines, and send emails at optimized times.
  • Calendar management: to help you schedule meetings, send reminders, and sync your calendar with other team members.
  • Lead scoring: to help you analyze prospects and identify high-potential opportunities.
  • Sales forecasting: to help you analyze historical performance, customer behavior, market trends, and external factors and create accurate forecasts.

For instance, with HubSpot’s ChatSpot, you can ask it to pull a report, draft an email, or add a contact to your CRM. Ultimately, this enables you to get the job done in fewer steps.

3. Gaining data-driven insights.

The act of selling produces a lot of data — from email chains and sales calls to lead information and scoring. More often than not, it’s up to sales teams to make sense of all that data – until now.

34% of salespeople using AI say it offers data-driven insights. Using AI-powered tools, sales teams can sift through vast volumes of data, uncover patterns, and extract actionable insights. As a result, salespeople have more time to focus on strategy.

What’s more, AI can analyze customer interactions, identify buying patterns, and predict future behaviors to help salespeople prioritize leads and personalize their outreach. In this way, AI acts as a valuable assistant, giving you the right information to help you make decisions and enhance your overall sales efforts.

Back to You

By leveraging AI, salespeople can streamline their workflow and eliminate menial, time-consuming tasks. As a result, you can invest more energy where it truly counts – building meaningful relationships with customers and creating great experiences for them.

New call-to-action