Why Creating Competitor Link Gaps Is Just as Important as Closing Them

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  • Post category:SEO

In SEO and digital PR, there is a lot of discussion surrounding how and why brands need to close backlink gaps in order to rank high and be competitive in the SERPs.

But what about tackling competitive SEO from the opposite direction by creating link gaps?

In this post, Iโ€™ll share a framework that we use at / Response Source / HAROKeep an eye on the type of requests that journalists are making to see if they match the style of content youโ€™re planning

Relevance

  • Audience โ€” would my client or brand’s audience be interested in this content?

  • Authority โ€” is my client or brand an authority on the subject? Could they be interviewed about it?

  • Keywords โ€” does it contain keywords that we want to rank for, and do we have a page on the site that makes sense to link to?

  • Newsworthiness โ€” will journalists care about what we are saying? What are we adding to the conversation?

A strategic approach can give you the competitive edge, but itโ€™s all about the set up

It is so easy to get carried away chasing the tail of your competition, but with this approach, youโ€™ll begin to create content designed specifically for niche audiences that creates beneficial gaps between you and your competitors. Remember, thereโ€™s no better link to build than one that the competition doesnโ€™t have yet.