YouTube thumbnails, the small, clickable snapshots that viewers see when they search for videos, can be just as important as a videoโs title because they provide a preview of your video and entice viewers to click through.ย
If your video has an ordinary or sub-par thumbnail, it wonโt persuade anyone to watch your content. YouTube could deem the video irrelevant and wonโt rank it in the search results or distribute it through the “Recommended Videos” feed. Since your videoโs click-through rate is one of the most important ranking factors in YouTubeโs search algorithm, especially during its first hour on the platform, an eye-catching thumbnail can make a huge difference in ranking number one for a query and not ranking at all.
Creating vibrant YouTube thumbnails can also instantly grab peopleโs attention and this can help you differentiate yourself on a platform full of standard thumbnails all screaming for attention. Below, weโll guide you through an easy four-step process for creating visually appealing YouTube thumbnails that will cut through the noise, boost your videoโs click-through rate, and lift your rankings.
Table of Contents:
- How to Make a YouTube Thumbnail
- 8 YouTube Thumbnail Makers
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1. Visit a free online YouTube thumbnail maker.
There are eight free online YouTube thumbnail makers listed below, but we featured FotoJet in this guide because itโs one of the only YouTube thumbnail makers that doesnโt make you sign up for a free account before you can create a thumbnail. Their robust thumbnail maker lets you customize and download your thumbnails completely for free โ no email address necessary.
The free version of this online app lets you download small and medium-sized image files, but large and extra-large are premium features. This means youโll get to be creative with your designs to ensure they appear as crisp as possible on YouTube.
2. Upload a photo or choose one of the thumbnail makersโ templates.
YouTube will let you upload any picture from your computer as your videoโs thumbnail. But if you donโt have a vivid visual on your computer or you need some inspiration, Fotojetโs got you covered. It has over 23 free templates that can serve as your thumbnailโs foundation.
To create striking a thumbnail in Fotojet, consider including a talking head. People are naturally drawn to human faces because itโs an ingrained survival mechanism to help us quickly gauge someoneโs emotions and determine if theyโre a threat or friend. Research Gate also discovered that Instagram photos with faces are 38% more likely to receive likes and 32% more likely to receive comments.
3. Add text, clip art, or a background to your thumbnail.
Once youโve picked your picture or template, you can make your thumbnail stand out even more by adding text, clip art, or a background to it.
To further clarify your videoโs subject matter, consider adding your videoโs title to the thumbnail. If your photo, graphic, or text is bright, consider placing it on top of a dark background. The color contrast will make your thumbnail pop. The same logic applies to dark objects and bright backdrops.
4. Download the finished product to your computer.
After you finish polishing your thumbnail, press the Save button at the top of the page to export your thumbnail.
Last, title your thumbnail. When you’re naming the thumbnail, include either the title of the video, or the primary keyword related to the video. Save the final file as a PNG or JPG. Its resolution will already match YouTubeโs recommended resolution โ 1280 x 720 pixels โ so you donโt have to worry about resizing it later.
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8 YouTube Thumbnail Makers
Along with Fotojetโs free online YouTube thumbnail maker, there are seven other thumbnail makers that can help you customize your own YouTube thumbnails. Before you create a thumbnail with these tools, though, you need to sign up for a free account on their websites.
1. FotoJet
FotoJet is a leading YouTube thumbnail maker that comes with templates to help you summarize your video into a click-worthy image. You can get started with FotoJet as soon as you land on the homepage โ no email or account setup required. Choose from a variety of stock images, font styles, and clip art elements to customize your design, then export it in either a JPG or PNG format.ย
2. Canva
With more than 2 million images in their library, hundreds of fonts, and customizable backgrounds and colors, Canva gives you more than enough resources to unleash your creativity.
You can sign up for the free or paid version of the online design tool, but be prepared to take your own images as Canvaโs image gallery can cost up to $1 per photo. Donโt let that deter you. This robust tool is jam-packed with free design elements that can help you create click-worthy YouTube thumbnails.
3. Adobe Spark
Adobe Spark lets you select from thousands of photos on the web and a variety of built-out themes with their own unique layouts, colors, and fonts to craft eye-catching YouTube thumbnails. Although the free version comes with a watermark on all content you download from the system, you can always upgrade to the paid version to have unique thumbnails that are truly your own.
4. Crello
With Crello, you can create engaging thumbnails by blending a multitude of designs, photos, backgrounds, text, and objects together. When compared to other popular design tools, Crello emerges as a less expensive option, but remember resizing your thumbnails could be a pain because of some improvements that need to be made within the app.
5. Visme
Choose from a wide selection of templates, photos, graphics, colors, and fonts to create a thumbnail in Visme. This app was made with video thumbnails in mind, so you wonโt have to worry about sizing and finding the perfect layouts. Visme offers creators various templates to choose from so you can spend more time adding your finishing touches.
6. Fotor
Fotor provides templates under certain themes to help you create captivating thumbnails. It includes all the trending YouTube thumbnail features like photo frames, the lomo effect, and background remover. The options are virtually limitless with Fotor as the canvas for your YouTube thumbnail.
If your workflow canโt be completed all in one session, Fotorโs premium plan allows you to save the version history of your thumbnails so you can pick up right where you left off.
7. Picmaker
With over 100,000 graphics, 1,000 stock photos, stickers, borders, backgrounds, text, icons, and filters, and an automatic background remover, you can create a gripping thumbnail on Picmaker. If you have set brand colors, the free options wonโt be the easiest to work with since you canโt save colors, logos, or fonts. But upgrading to just the starter tier opens up a variety of benefits including a brand kit, premium photos, and multi-sized designs.
8. Snappa
Snappa has over 500,000 stock photos, an assortment of professionally designed templates, and customizable graphics, shapes, and text to help you create a YouTube thumbnail. If youโre making over three thumbnails per month, Snappa might affect your workflow as the free version only allows three downloads per month. If three is enough for you, youโll be glad to know thereโs a drag-and-drop functionality to help you create your own custom thumbnail template.
Create Scroll-Stopping YouTube Thumbnails
Just like a peephole, the subject line of an email, and even caller-ID, a YouTube thumbnail gives the viewer a peek behind the curtain to see whatโs on the other side. Itโs a major component in a search result that will determine whether someone clicks and watches your video. Taking the tips and examples in this article, youโll have to know how to make scroll-stopping YouTube thumbnails that will draw in new subscribers.
Editor’s note: This post was originally published in November 2018 and has been updated for comprehensiveness.