Creating high-quality content takes time.
In an ideal world, youโd dedicate a major chunk of your time to writing well. In the real world though, where youโre spinning multiple plates at once, youโve limited time for content creation.
The result? Okay-ish quality (or dare I say, regurgitated) blog posts โ often lacking direction and flow. Some posts donโt take a good angle. Others offer valuable insights but the opening does little to entice readers to continue reading.
Itโs here that a blog post template helpsย you save time and improve your contentโs quality.
So in this guide, letโs walk you through 11 types of blog posts and give you a blog post template for each.
Here we go:
Table of Contents
- Why Is It Important To Start With A Blog Post Template?
- 1. Numbered Listicle Blog Post Template: X Ways Toโฆ
- 2. โHow Toโ Blog Post: How Toโฆ
- 3. Step-By-Step Blog Post: X Steps Toโฆ
- 4. Comparison Blog Post: Product X Vs. Y
- 5. Alternatives Blog Post: Product X Alternatives
- 6. Survey Blog Post: X People Shareโฆ
- 7. Case Study โHow They Did Itโ Blog Post: How X Grewโฆ
- 8. Definition Blog Post: What Is X?
- 9. Myth Buster Blog Post: Why Everything You Know About X Is Wrong
- 10. Expert Roundup Blog Post: How X Experts Builtโฆ
- 11. Beginnerโs Guide Blog Post: The Beginnerโs Guide To X
Why Is It Important To Start With A Blog Post Template?
Before we move forward, itโs important we clarify: a blog post writing templateย isnโt a cookie-cutter solution to producing more content.
Instead, itโs more of a referential guide for sharpening your contentโs focus.
In short, a blog post format template helps:
- Save your time by preventing you from freezing on the page โ thinking of what to write and how to format.
- Give your writing the jumpstart it needs. In fact, a trusty, structured blog post format template can make getting started a little easier and less intimidating.
- Offer confidence since the template serves as a reminder for covering all audience-engaging elements.
With that, hereโs your blog post template bundle. It includes everything that youโll need from the start to the end. From a blog outline template to an editing checklist for publishing without error, weโve got your back.
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Letโs now walk you through blog post templates for different types of posts in yourย content strategy.
1. Numbered Listicle Blog Post Template: X Ways Toโฆ
A numbered list blog post shares multiple ways to do X.
These are pretty common, thanks to their sort-of-easy production nature.
Plus, theyโre anย audience favorite. Why? Because theyโre quick and easy to digest. Skim readers (read: theย majority of the internet readers) can read through sub-headings โ only pausing to consume more of whichever sections they want.
Numbered list blog post template
Now for the goods. Follow this format template:
- Title
There are a bucketload ofย ways for writing compelling headlines. However, there are three main secrets to writing winning titles for numbered lists.
First, always include a power word (trigger words that prompt a response) to boost your listโs authenticity.
Second, try to create an odd-numbered list. So, instead of creating 28 ways to improve your fashion sense, go for 27 ways. Why? Becauseย readers take odds numbers as more trustworthy.
And last, highlight the readersโ benefit. Will they get better at something? Or can they hit their goals better?
So, your overall headline formula is:
X [Power Word] Ways/Tips To [Readersโ Benefit]
In action, this reads like this:
And:
- Hook
With listicles, readers are often looking to dive straight into numbered solutions. So your best bet is to write a short, engaging introduction. Tell readers what theyโll learn and get straight to the meaty part.
- Numbered list 1-X
You can choose from two approaches here โ depending on your contentโs purpose and audienceโs expectations. That is:
Go broad, aim for bigger numbers. If your purpose is to entertain and readers come in for a light, enjoyable read, keep each numbered point short. Aim for creating long lists such as 101 newsletter ideas, for example.
Go deep, not broad.ย If the purpose is educational and your audience seeks to learn, pick a handful of items and explain them in depth. So instead of two- to three-digit numbered lists, your list will have between 3-5 comprehensive points.
Best to decide this when creating your postโs outline though.
As for the conclusion, often these lists donโt require one, particularly, if theyโre entertaining lists. Itโs best to sum up in-depth lists by recapping the solutions youโve shared though.
2. โHow Toโ Blog Post: How Toโฆ
โHow toโ blog posts are comprehensive pieces explaining โ as their name suggests โ how to do X.
Often, if the topic requires, these blog posts need supplementary visuals such as screenshots, explainer videos, and checklists to explain the โhow toโ process.
Keep in mind though: โhow toโ blog posts demand in-depth knowledge of the topic. Sure, you can list a few ways to do X but that doesnโt count as unique, impression-lasting content.
Plus, if youโre aiming to position yourself as an authority in your field, you need to write comprehensive โhow to postsโย providing helpful content that, well, helps readers.
โHow toโ blog post template
Follow along:
- Title
The best โhow toโ post headlines typically start with โhow toโ and either specify theyโve the solution to readersโ problem or address their audience directly.
This post, for instance, indicates it solves a particular pain point โsticking with the dietโ โ not just starting it:
This example, however, calls out their target audience after adding the โhow toโ keyword:
Your title can also address its audience and specify whatโs covered as this one does:
So, your go-to โhow toโ blog post headline will look like either of these:
How To [Keyword]: [Target Audience] Guide
How To [Keyword] Without [Something]
How To [Keyword] In X Steps
- Hook
Ideally, a โhow toโ postโs opening lines should aim to connect with readers to convince them to read your piece. One good way to do so is by capturing your audienceโs problem.
This way, readers can tell you know your stuff and will continue reading. Plus, donโt forget to set the right expectations by sharing exactly what youโll cover.
- Content
As with listicles, you can take two approaches to draft a โhow to post.โ That is, share a handful of ways to do something. Or, dive into one way to answer the โhow to.โ
Letโs say youโre teaching people how to make smoothies. You can either share 2-3 ways to make smoothies or you can share your signature recipe only.
Remember to divide the blog postโs body into subheadings for easy reading and understanding. If youโre explaining a few ways to do X, make sure you further divide the subheadings into sub-sections.
3. Step-By-Step Blog Post: X Steps Toโฆ
This type of post walks readers through each step to take to do X.
For creating a successful stepwise blog post though, put yourself in your readersโ shoes to understand the questions they have. Ask yourself: where do they need to start and explain areas you think they might be getting stuck at.
Ideally, follow the steps yourself so you can record each step in your outlineย and take the needed screenshots. This is, particularly, crucial for SaaS blog posts (example below) teaching readers how to do X with their tool.
Step-by-step blog post template
The following template will help:
- Title
Donโt limit yourself to using the words โstepwiseโ or โstep by step.โ Instead, go for โX steps to.โ Plus, throw in some power words.
In short, your headline template will read like this:
X Steps To [Keyword/Topic] The [Power Word] Way
How To [Topic] In X [Power Word] Steps
A Step By Step Guide To [Keyword]
In action:
Or, keep it keyword-focused:
- Hook
Use the problem-agitate-solution (PAS)ย copywriting formula to write your hook here.
And, make sure you tell readers what theyโd be able to achieve by the end of the post to keep them glued.
- Content
After an engaging promise of value, dive into the steps. Need readers to do some homework beforehand? Add a base step and explain its importance.
4. Comparison Blog Post: Product X Vs. Y
Next up is the comparison blog post that helps over the fence readers choose from two or more choices by studying their differences.
To gain your audienceโs trust with these posts, provide unbiased product details readers need to make their decision themselves.
Pro tip: Create a comparison table or infographic summarizing product features youโve compared. This doubles the value you offer and increases the time readers spend on your page.
Comparison blog post template
Hereโs how to write these posts:
- Title
Use the โX vs. Y keywordโ upfront. Then, pair it with value (example: which one to choose/which one is best for you). Together this would read like this:
???? X vs Y: Which One Should You Choose/Which One Is Best?
???? X vs Y: Which Tool Is Better For [Pain Point/Target Audience]
Here are more versus headline formulas:
- Hook
Start with a question so readers can tell you understand their pain point. Also, mention how youโll be comparing X against Y โ features, pricing, etc. to set the right expectations.
- Content
Either compare both the products side by side under one common subheading:
Or, divide the post into subheadings for different products:
For the latter comparison post format, use the same sub-sections under each product sub-heading to highlight different features that youโre comparing.
Pro tip:ย When discussing features, use simple language to explain each productโs features/functionality.
In the conclusion, summarize which tool is best for what as this example does:
5. Alternatives Blog Post: Product X Alternatives
An alternatives post provides other options similar to a particular tool/product.
Again, for offering maximum value with this post, make sure you provide enough details to help readers call the shots.
Alternatives blog post template
Here you go:
- Title
As with comparison blog posts, add the keyword toward the start of the title.
The keyword alone is often enough but you can also add power words after a colon (as in the example above).
Alternatively, add a pain point-solving pointer in the title. Example: X Alternatives: Cost-Effective Solutions That Are Worth Your Time.
So a simple headline template will be:
[Power word] X Alternatives
Pro tip: Write multiple headlines. Then, run them through CoScheduleโs Headline Studioย to find out which one is the most effective.
- Hook
Start with stating your readersโ concern with the product theyโre searching alternatives for. For instance:
Finding tool X is expensive?
Having trouble with using tool X?
Then jump into a brief description of your list and what it covers.
- Content
Use a subheading to introduce each tool. In each section, briefly compare the alternative tool youโre suggesting with the main tool along with sharing its outstanding features.
6. Survey Blog Post: X People Shareโฆ
A survey blog post shares findings of original research youโve conducted. The best part? These piecesย attract a lot of backlinksย in addition to helping position you as the industry authority on the topic.
Source
Survey blog post template
For this post to be hit, itโs essential readers donโt miss interesting findings youโve unearthed. So how can you manage doing that? Use the template shared below:
-
- Title
ย
Keep it simple as the example above does. Donโt forget to add the publishing year to help readers understand the surveyโs freshness.
Alternatively, start with a surprising number as Buzzsumo does here:
-
- Hook
ย
Start with sharing key takeaways from your survey. This ensures readers donโt miss interesting findings.
Then, share the survey methodology or process, followed by details of what youโve learned.
Pro tip: Share your top findings as subheadings throughout the post.
Also, bold format the most important statistics so readers donโt miss them. Donโt overdo this though as doing so can lead readers to stop paying attention to the formatting.
And, finally, visualize data with easy-to-understand charts.
7. Case Study โHow They Did Itโ Blog Post: How X Grewโฆ
Case studies typically feature a businessโs client using their product/service to achieve results.
Case study blog post template
When readers come to a case study, they expect it to be short and sweet โ providing enough of a glimpse of which features are helping others win and by how much.
And this is exactly what you should offer in your case studies. Hereโs how:
ย
-
- Title
ย
An enticing case study title is one that shares results upfront. For example:
This way, youโve two headline templates to try today:
How [Business Name] achieved X Results by Y% Using [Your Tool]
How [Business Name] achieved X Results by Y% In [Time Frame]
- Hook
Briefly introduce your client and the results theyโve achieved. Make sure you use a strong verb to put the spotlight on the result.
- Content
Dive straight into the major outcomes followed by these three sections: problem/challenge, solution, results.
Hereโs more onย writing winning case studies.
8. Definition Blog Post: What Is X?
A definition blog post defines what a certain thing is while answering common questions on it.
The aim? To be comprehensive with the definition so your post is a one-stop read for your audience.
ย
Definition blog post template
Try the following format:
- Title
Use the keyword toward the start to tell readers youโve the answer to their question as the example above does.
You can also pair this with other come questions your target readers have on the topic as Podia did here:
In template format, we have:
What Is X, [Important Question 1], [Important Question 2]
What is X, Full Definition
- Hook
Although you can start with prodding the problem, a better (more engaging) way is to use the inverted pyramid technique.
That is, provide a brief definition, then follow it with more detail. This provides readers with an immediate answer and indicates you know the subject well enough.
- Contents
Base the definition blog post writing template on questions readers are asking on the topic. To this end, look at Googleโs People Also Ask and Related Searches sections to find out sub-sections to add.
Letโs say youโre working on defining โlocation-based marketing.โ Google it and youโll find the sections to cover.
First, from the People Also Ask corner:
And, then from Related Searches:
You can also use a tool likeย AnswerThePublicย to find out all the questions people are asking on a topic.
9. Myth Buster Blog Post: Why Everything You Know About X Is Wrong
A myth buster blog post challenges the authenticity of common misconceptions about a topic.
Since youโre aiming to provide accurate information with this type of post, it helps you position as the topic authority. Just be sure to back your points with data.
Myth buster blog post template
Here it is:
- Title
Add the number of myths youโll correct. Either pair them with an avoid-this heads-up or tell readers theyโd be surprised using the following templates:
X [Power Word] Myths [Debunked By An Expert]
X [Power Word] Myths You Wonโt believe Are False
X [Power Word] Myths And Why Theyโre Wrong
X [Power Word] Myths Debunked ย
In action:
- Hook
For your hook, bust a myth. Then tell readers youโve many more surprising truths to share.
- Content
Aย readable formatย for this post type is sharing one myth and then busting it, followed by another myth and the truth, and so on.
10. Expert Roundup Blog Post: How X Experts Builtโฆ
An expert roundup collates expert insights on a given topic. This type of content is a winner for bringing original takeaways to the table.
Expert roundup blog post template
Here you go:
- Title
Share exactly how many experts youโve talked to to get your readersโ attention. The word โexpertโ itself is a power word. Dial up the value by adding the number of experts in the title.
ย
These headline templates will help:
How To [Keyword]: X Experts Share Their Insights
X Experts On How To [Keyword/Topic]
[Question]: X Experts Share How
- Hook
Discuss the pain point and offer your roundup as the solution. Or, start with an expertโs quote to grab attention.
- Content
There are two approaches you can take here. One, list the opinions shared along with the expertsโ names and bio.
Two, take a journalistic approach and weave a narrative around the quotes.
11. Beginnerโs Guide Blog Post: The Beginnerโs Guide To X
A beginnerโs guide covers a topic thoroughly for people in their early learning stage.
Beginnerโs guide blog post template
Use this template:
- Title
Writing titles for a beginnerโs guide is pretty simple. In fact, choose from these templates:
The Beginnerโs Guide To X
[Topic/Keyword]: A Beginnerโs Guide
The [Power Word] Beginnerโs Guide To X
- ย Hook
A well-thought-out analogy makes a fitting hook for a beginnerโs guide.
Also, lay out exactly what youโll cover on the topic so readers can continue reading knowing what theyโll learn. In fact, add a table of content (TOC) to make navigation easy.
- Content
As with a definition blog post, find out questions people are asking. Also, as the expert, ask yourself what questions you had when you were starting out.
Ideally, jumpstart with defining the topic then go into detail. Hereโs a rough idea of what you can cover:
Pro tip: Edit out any advanced info to save beginner-level readers from confusion. Have advanced tactics to share? Create an advanced guide and link to it in your post so interested readers can level up their knowledge.
Write Better Blog Posts Today
Now that you know how to structure different posts, itโs time to get to work. So go ahead and use the blog post templates that weโve shared with you.
And remember, the idea isnโt to simply fill in each section and call it a day. Instead, itโs to use the barebones layout to beat overwhelm and create better content faster.
The post Steal These 11 Dependable Blogย Post Templates To Write Memorable Content appeared first on CoSchedule Blog.