The Top Tech SEO Strategies for 2022 and Beyond

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Last year was an incredible year for at the start of Q4 2021, full of confidence in this global retail trend and its potential for sellers, meaning that competition here is likely to heat up in the coming months.

As SEOs, our task is to meet customers where they are, and this change in customer expectations brings opportunities for business growth. To get started here, consider tried-and-tested international SEO tactics alongside low-cost, low-friction market entry channels like free Google Merchant Listings.

If your international growth includes selling on top international marketplaces like Amazon, Wish, AliExpress, or eBay, consider optimizing your landing pages and on-site e-commerce E-A-T to build trust with new customers. Finally, think mobile-first for shoppers in Asia and other emerging markets.

In summary

All in all, Iโ€™m optimistic. As MUM matures we should see more varied content types emerge from around the web. Improvements to speed and security are a win for everyone. More layered SERP features help to demonstrate the importance of SEO. And building a borderless customer base helps to make brands more resilient in a changeable marketplace. Some of the changes we are likely to see are substantial, but they should move SEO in a positive direction.