Do you need some inspiration from some very smart marketers? Or maybe you need a great lead-in for a new blog post youโre writing? Whatever the case, youโve found this blog post that rounds up some pretty amazing marketing quotes that you can use to your advantage.
So go on to find your quotes (along with images and embed codes) that you can easily copy/paste and use to prove whatever point youโre trying to make.
Hereโs how to get the most out of this article:
- Use the table of contents to jump to the section that best suits your needs.
- Copy/paste the quotes and images into your own content. Use them to spice up your social feeds, share inspiration, or prove your point.
- Use the links at the end of each section to jump back to the top/table of contents (as you see fit).
- Be a kickass marketer.
Letโs get to it.
Table of Contents
- 22 David Ogilvy Quotes
- 10 Inspirational Marketing Quotes
- 21 Marketing Strategy Quotes
- 6 Social Media Marketing Quotes
- 10 Content Marketing Quotes
- 9 Digital Marketing Quotes
- 7 Famous Marketing Quotes
- 5 Funny Marketing Quotes
22 David Ogilvy Quotes
This guy came up with some pretty rad quotes. You may have heard a few of these gems already, but they are definitely worth revisiting.
โIf you want to be interesting, be interested.โ -David Ogilvy
โItโs not creative unless it sells.โ -David Ogilvy
โOn the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.โ -David Ogilvy
โIf each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.โ -David Ogilvy
โDonโt bunt. Aim out of the ballpark. Aim for the company of immortals.โ -David Ogilvy
โThe consumer isnโt a moron; she is your wife.โ -David Ogilvy
โGood copy canโt be written with tongue in cheek, written just for a living. Youโve got to believe in the product.โ โ David Ogilvy
โThe pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.โ โ David Ogilvy
โIf you canโt be brilliant, at least be memorable.โ โ David Ogilvy
โDonโt count the people that you reach, reach the people who count.โ โ David Ogilvy
โWhere people arenโt having any fun, they seldom produce good work.โ โ David Ogilvy
โCreativity needs discipline and freedom.โ โ David Ogilvy
โYou cannot bore people into buying your product; you can only interest them in buying it.โ โ David Ogilvy
โThe best ideas come as jokes. Make your thinking as funny as possible.โ โ David Ogilvy
โThe public is more interested in personalities than in corporations.โ โ David Ogilvy
โYou can never spend too much time thinking about, worrying about, caring about your people, because at the end of the day itโs only the people who matter. Nothing else.โ โ David Ogilvy
โDevelop your eccentricities while you are young. That way, when you get old, people wonโt think youโre going gaga.โ -David Ogilvy
โThe most effective leader is the one who satisfies the psychological needs of his followers.โ โ David Ogilvy
โThe headlines which work best are those which promise the reader a benefit.โ -David Ogilvy
โI donโt know the rules of grammar. If youโre trying to persuade people to do something, or buy something, it seems to me you should use their language.โ -David Ogilvy
โConcentrate your time, your brains, and your advertising money on your successes. Back your winners, and abandon your losers.โ โ David Ogilvy
โHire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine.โ -David Ogilvy
10 Inspirational Marketing Quotes
โThe gap between whatโs expected and what you deliver is where the magic happens, in business and in life.โ -Jay Baer, Founder of Convince and Convert, and New York Times best-selling author of Youtility: Why Smart Marketing Is About Help Not Type
โIf you love what youโre doingโฆ that will make it so much easier to actually sit down and create content, inspire, entertain, and educate. Thatโs whatโs really important.โ -Jeff Bullas, CEO of Jeffbullas.com Pty Ltd
โIf it scares you, it might be a good thing to try.โ -Seth Godin, Founder and CEO of Do You Zoom (among others) and author of lots of books, including the one where this quote comes from, Purple Cow: Transform Your Business by Being Remarkable
โYou stand out more by being weird than fitting in.โ -Emma Tupa, Product Marketing Specialist at CoSchedule
โIโm only now doing what only I can do. Everything else is being taken care of by the team, and itโs so essential.โ -Pat Flynn, Founder of Smart Passive Income and author of Will It Fly
โDonโt look for perfection. That isnโt the goal.โ -Ash Maurya, Founder of LEANSTACK and author of The Lean Startup Movement, Thatโs Running Lean, and Scaling Lean
โYou canโt let perfection get in the way of getting things done.โ -Gini Dietrich, Founder and CEO of Arment Dietrich
โDonโt be paralyzed; just get started.โ -Leah Schothorst, Social Media Strategist at CoSchedule
โCreativity is intelligence havingย fun.โ -Albert Einstein
โItโs quite fun to do the impossible.โ -Walt Disney
21 Marketing Strategy Quotes
โIf your competitors start copying you, then you are doing something right!โ -Jay Baer, Founder of Convince and Convert, and author of Hug Your Haters: How to Embrace Complaints and Keep Your Customers
โIf you just help your customers, or help your buyers buy, and answer the questions that they have in that journey, then you can really succeed.โ -Michael Brenner, CEO of Marketing Insider Group and co-author of The Content Formula
โWe canโt do a lot of motivating with copy, but you can take someoneโs motivation and turn it into something.โ -Joanna Wiebe, Creator of Copyhackers and Co-Founder of Airstory
โWhatever the status quo is, changing it gives you the opportunity to be remarkable.โ -Seth Godin, Founder and CEO of Do You Zoom (among others) and author of one of my favorite books, Linchpin: Are You Indispensable
โAnybody who is trying to learn to do marketing, you have to niche yourself down into a specific industryโฆif you pick something, be the best at it.โ -Brittany Thompson, Social Marketing And Media Manager at Virtual Resort Manager (VRM)
โThe only way to outdo, to outperform the competition is to offer something unique and something better than they have.โ -Tim Soulo, Head of Marketing and Product Strategy at AHREFs
โLimiting our work and focusing is the only way weโre gonna get to the point of doing really good, high-quality work thatโs focused on the audience.โ -Andrea Fryrear, President and Lead Trainer at AgileSherpas
โMarketing strategy will impact every piece of your business and it should be tied to every piece of your business.โ -Brandon Andersen, Chief Strategist of Ceralytics
โDo you have a product or service that people want? If you donโt have that, nothing else matters.โ -Noah Kagan, Founder of Sumo
โYou have to understand your target customer and what youโre trying to sell them.โ -Daniel McGaw, Founder of Effin Amazing
โWhere we always start is: Whatโs the userโs itch? Whatโs their pain point that occurs frequently enough to build a habit around?โ -Nir Eyal, Author of Hooked: How to Build Habit-Forming Products
โThere are a lot of opportunities that you can discover by listening closely to what your customers are saying.โ โ Joei Chan, Head of Content at Linkfluence
โWe not only need to understand the demographics of our customers, but we need to make sure that we create content for each of these different stages of the buyerโs journey.โ -Kyle Gray, Founder of Conversion Cake and author of The Story Engine: An Entrepreneurโs Guide to Content Strategy and Brand Storytelling Without Spending All Day Writing
โSay no to the things that keep you on a certain level and say yes to the things that will help you keep moving on.โ -Brian Honigman, CEO of Honigman Media
โStarting and being consistent and not giving up is more important than being brilliant.โ -Mark Schaefer, author of Known: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age
โConsistency is key. Whenever you start, give your audience something to look forward to.โ -Julia McCoy, CEO at Express Writers
โIt isnโt just creation and promotion; it is process as well. I think thatโs what a lot of people forget.โ -Neil Patel, Co-Founder of Crazy Egg, Hello Bar, and Kissmetrics
โHire people that you can trust, pick a tool that you trust, and just keep everybody on the same page. Then back off.โ -Len Markidan, Chief Marketing Officer at Podia
โStart an editorial calendar that everyone involved in your blog (writers, editors, marketing team, etc.) can access. -Kristi Hines, Freelance Writer
โOne thing is certain: if you donโt keep an editorial/content calendar, the content doesnโt get done.โ -Joe Pulizzi, Founder of Content Marketing Institute
โFor every minute spent organizing, an hour is earned.โ โAnonymous
6 Social Media Marketing Quotes
โContent is fire and social media is gasoline.โ -Jay Baer, Founder of Convince and Convert
โViral marketing is almost like finding love. You have to stop doing it to actually make it happen.โ -Tim Topham, Founder of timtopham.com
โRule number one is if itโs not good, donโt share it.โ -Christin Kardos, Social Media and Community Manager at Convince and Convert
โWhen you are first getting started on social media, you really need to do your researchโฆ donโt just choose a channel because Facebook owns the world or because everyoneโs doing Twitter.โ -Celeste Mora, Social Media Manager at Grammarly
โIn order to engage on social, in order to attract customers, regardless of what kind of customer you have, you have to build trust.โ -Lindsay Scarpello, Strategic Communications Director at OBI Creative
โContent is the party. Promotion is the invitation to attend.โ -Nathan Ellering, Head of Marketing Demand Generation at CoSchedule
10 Content Marketing Quotes
โWith traditional marketing, you tell people you are a rock star. With content marketing, you show them youโre a rock star.โ -Robert Rose, Chief Strategy Advisor at Content Marketing Institute and co-author of one of my favorite books, Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand
โYou really have to create legitimately great content and a legitimately great Website to rank in Google.โ -Brian Dean, Founder of Backlinko
โYou get biased by your existing understanding of the field.โ -Rand Fishkin, Founder of SparkToro and author of Lost and Founder
โAsk yourself: โHave we covered the fundamentals?โ And second to that: โAre they the best experience on the internet for those things?’โ -Jennifer Pepper, Marketing Manager For Content Creation of Unbounce
โI think nowadays, you need to do inbound and outboundโitโs crucial to do both.โ -Ian Cleary, founder of RazorSocial and OutreachPlus
โHave your own content; support your own content.โ -Pat Flynn, Founder of Smart Passive Income and author of Will It Fly
โItโs not about trying to crank everything you can into the article. Itโs about delivering value and persuading people that you can solve their problem in as few words as possible.โ -Tim Soulo, Head of Marketing and Product Strategy at AHREFs
โIf youโre writing things that are on par with what others are writing, go back and double that part. Go deeper.โ -Sujan Patel, Co-Founder of Web Profits
โMy main advice for anyone working content marketing or starting at a content team is make sure that you have a really, really clear opinion about the world.โ -Geoffrey Keating, Editor at Intercom
โContent marketing is the gap between what brands produce and what consumers actually want.โ -Michael Brenner, CEO of Marketing Insider Group and co-author of The Content Formula
9 Digital Marketing Quotes
โThe internet is a big place and yes, most things have already been doneโฆ You have to be even more creative.โ -Jon Henshaw, Senior SEO Analyst at CBS Interactive
โEven if you are a small business and you canโt afford to do costly studies, you do have the ability to run different kinds of tests in your app or on your website and see what works best.โ -Roger Dooley, author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing
โOptimize your website for just being a good user-friendly website. Itโs generally the most important thing that you could focus on.โ -Lydia Gilbertson, SEO Analyst at Distilled
โIf youโre not making mistakes, youโre probably not experimenting enough.โ -Noah Kagan, Chief Sumo at AppSumo
โIf we produce something original, that will have a better chance in rising above the noise.โ -Andy Crestodina, Co-Founder and Strategic Director at Orbit Media Studios
โContent is the atomic particle of all digital marketing.โ -Rebecca Lieb, Analyst and Founding Partner, Kaleido Insights
โJust because you canย measure everything doesnโt mean that you should.โ -W. Edward Deming
โContent is the reason search began in the first place.โ -Lee Odden, CEO of TopRank Marketing
โGoogle is the new corporate homepage.โ -Jeremiah Owyang, Founder of CrowdCompanies
7 Famous Marketing Quotes
โPeople donโt buy what you do, they buy why you do it.โ -Simon Sinek, Founder and Visionary of Start With Why
โMake your marketing so useful, people will pay you for it.โ -Jay Baer, Founder of Convince and Convert
โContent is king.โ -Bill Gates, Co-Founder of Microsoft
โOn average, 8 out of 10 people will read your headline copy, but only 2 our of 10 will read the rest.โ โBrian Clark, CEO of Rainmaker Digital
โThe aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.โ -Peter Drucker
โEither write something worth reading or do something worth writing about.โ -Benjamin Franklin
โSimplicity is the ultimate sophistication.โ -Leonardo Da Vinci
5 Funny Marketing Quotes
โContent marketing is really like a first date. If all you do is talk about yourself, there wonโt be a second date.โ -David Beebe
โMartin Luther King did not say, โI have a mission statementโ.โ -Simon Sinek
โYou canโt wait for inspiration; you have to go after it with a club.โ -Jack London
โWhether you think you can or you think you canโt, youโre right.โ -Henry Ford
โIf youโre looking for the next big thing, and youโre looking where everyone else is, youโre looking in the wrong place.โ -Mark Cuban
10 Quotesย From The Actionable Marketing Podcast
โIf youโre looking for that prominence as a business, itโs all about two things โ review count and review score.โ โ Dave Lehman From Birdeye
โPeople hire people. They donโt hire features. They donโt hire benefits. They hire the person to deliver those features and benefits.โ โ Michael Buzinski From Buzzworthy Integrated Marketing
โUntil and unless your users are not using your app, it doesnโt matter whether theyโre paying for it or not. You are failing at the one thing that you were set out to do, which is solve the problem.โ โ Samar Owais
โIt starts and ends with the customer.โ โ Carolyn Lowe From ROI Swift
โReach out to people and do it in a way that is authentic and natural in building partnerships.โ โ Brett McGrath From The Juice
โI think business is built on trust, and trust is built through relationships.โ โ David Jay From Warm Welcome
โThe thing that generated sales was delivering the exact right content that the right people cared deeply about and it resonated with them.โ โ Matt Johnson, Author of MicroFamous
โIf it seems to be resonating with our audience, we want to make sure that weโre giving them more.โ โ Holly Pels From Casted
โWherever your target audience is, is where you want to be. Youโll have to find out where they are, and then you just need to show up where they are, consistently.โ โ Shondell Varcianna From Varci Media
โThe value is very, very simple. For us, it serves two purposes. One, we need to get people to come back, and in order to do that, we need to give them a reason to come back.โ โ Matt Baglia From Slicktext
Whatโs Your Favorite Marketing Quote?
My favorite marketing quote is:
โWaiting for perfectย is never as smart as making progress.โ -Seth Godin
I see type A marketers put perfection above shipping all too often. Perfection prevents you from publishing, from communicating, from giving something to the world that has the potential to end in actual results.
52-pages in a marketing strategy is waiting for perfection.
Spending hours editing your blog posts, e-books, and webpages is waiting for perfection.
Making a mistake once and changing processes to prevent failure in the future is waiting for perfection.
So Iโll leave you with one more goodie from Seth:
โSoon is not as good as now.โ -Seth Godin
Good luck!
The post 100 Of The Best Marketing Quotes That Will Get You Inspired appeared first on CoSchedule Blog.