How to Run Ads With iHeartRadio AdBuilder
How do you maximize your exposure? If you ask ten marketers this question, you’ll likely get lots of similar answers: Google Ads, social media marketing, etc. What you’re asking is…
Zoom-to-Face: How to Digitally Walk Your Sales Floor
For a lot of organizations, the game plan for going remote amounted to, “Next week the office is closed.” Going forward, we have to take remote seriously if we…
A Letter to Greg Revelle: An Update on Kohl’s Basic CRM Tactics
Dear Mr. Greg Revelle, Chief Marketing Officer at Kohl’s, I’m writing to you because on September 23, 2020, we at PostFunnel – a publication dedicated to everything relationship marketing (O&O…
Why Choosing an Agency With Shared Values Will Help You Succeed
When hiring a marketing agency, there are many things to look for. However, one of the most vital things to consider is whether your organizational values align. In this piece,…
Nimble Reviews 2021: Why Users Say They Love Nimble
No matter what kind of business you’re in, customer satisfaction is a top priority. Customers are the backbone of your business. Without them, it would be impossible to grow your…
The MozCon Virtual 2021 Final Agenda
This year's MozCon Virtual is right around the corner, and we couldn't be more excited! If you've never considered it before, it's high time you became acquainted with the idea…
How to Set Up a Bing Ads Campaign
With more than a billion unique monthly visitors, Bing is a hugely popular search engine. Sure, it’s nowhere near as popular as the world’s biggest search engine, Google, but it’s…
The 5-Part Framework for Sales Readiness Excellence
Learn the 5 pillars of the Sales Readiness framework, real-life examples applied, and how to evaluate your own Sales Readiness maturity. The post The 5-Part Framework for Sales Readiness Excellence…
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10 Sales Email Templates With 60% or Higher Open Rates [+ Bonus Templates]
Let me see if this story sounds familiar to you: you send a sales email to a prospect. They don’t open it. That’s it. End of story. If a prospect…
Fixing What Ain’t Broke at Target
What’s in this article: Target’s possible new tagline is much longer than “Expect More. Pay Less,” and sounds more like a complaint than a solution Since1984, Target has used the tagline…