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From Big Data to Big Ops with Scott Brinker

Itโ€™s the best news youโ€™ve heard all year!

Our new podcast โ€” Revenue Innovators โ€” is coming to your eyes and ears this summer.

Your hosts are none other than Outreachโ€™s Mary Shea (VP, Global Innovation Evangelist) and Harish Mohan (SVP, Revenue Excellence & Operations).

But wait, what are revenue innovators? So glad you asked. Mary Shea defines this term in her recent article Unleash: A New Cohort of Revenue Innovators Comes of Age:

noun โ€” a new cohort of revenue leaders who put buyers at the center of their strategies, who arm their sellers with the most innovative sales technologies, and who over-index on data, rather than intuition to inform their business decisions.

Mary and Harish are going to talk to a diverse range of innovative revenue leaders, from a wide span of industries, about the evolution of the buyer-centric market.

Keep your eyes on our Revenue Operations Channel for the latest updates on the show launch!

In the meantime, weโ€™re getting the conversation started with a handful of experts to learn about how theyโ€™re thinking about RevOps and the larger RevOps economy.

Today, weโ€™re excited to share highlights from our interview with Scott Brinker, VP Platform Ecosystem at Hubspot.

Please enjoy!




Highlights:

  • Get a peek into Scottโ€™s exciting role at Hubspot [1:06]
  • Revenue Operations is a capability and a culture [2:30]
  • Changes in the market that have brought RevOps to the forefront [4:25]
  • The journey from big data to big ops [5:42]
  • When is RevOps technology going to consolidate? [9:25]
  • Scottโ€™s RevOps nirvana state [11:50]
  • How Hubspot is thinking about RevOps today [12:54]
  • Get good at RevOps before your competitors do [13:50]

The post From Big Data to Big Ops with Scott Brinker appeared first on Sales Hacker.