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Ads We Loved: Brands Show Their Love for Mom

What’s in this article:

  • The 10th part of PostFunnel’s “Ads We Loved” series
  • A round-up of ads from brands that show how epic moms really are

Welcome to the tenth part of PostFunnel’s “Ads We Loved” series!

Before we begin, make sure to check out the full series here.

Without further ado, let’s dive in.

Dick’s Sporting Goods: ‘Mother’s Day: Keep Trying’

Dick’s Mother’s Day ad shows several executive moms at Dick’s offering guidance, reassurance, and support to their kids, who participate in sports and dancing.

Dick’s campaign humanizes its C-suite leadership and reflects the retailer’s increased focus on championing women in its messaging.

Carhartt: The Shift That Never Ends

Featuring real-world laborer moms, workwear brand Carhartt takes us through the lives of women who straddle hard physical work and the tenderness of being a mom.

Samsung: Make Mom Epic

In an edgy spot aimed at Gen Z, Samsung celebrates mothers and diversity. The ad shows young creators telling the world how epic their moms are. Samsung does an excellent job of showing how today’s concept of “Mom” is non-gender specific and non-familial dependent.

Lux: #IStandWithCaster

Unilever beauty brand Lux joins Olympic and World Championships gold medalist Caster Semenya in her fight to overturn the World Athletics’ ruling that bans her from running free unless she takes hormone-suppressing drugs.

The spot, which features an animated Semenya, says that no one should be judged based on how they look. This beautiful and inspiring ad brilliantly uses storytelling to create a warm feel and connect viewers with Caster’s emotional journey.

Mattel: A Doll Can Help Change the World

Leveraging neuroscientific research on the importance of doll play, Barbie shows us the emotional and social benefits of playing. The minute-long campaign shows kids enacting several scenarios with their dolls — like reading to them or tucking them into bed.

The ad is part of Barbie’s effort to evolve in response to various social and cultural shifts and become a thought leader in empathy.

Dove: Reverse Selfie

This ad begins with a highly edited photograph that a young woman has posted of herself on social media. The ad goes on to deconstruct the makeup routine that went into making the photograph, revealing the young girl behind the picture.



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