What’s in this article: 

• More huge brands aiming to improve their internal diversity and sustainability efforts 
• Chipotle announced that it’s tying exec compensation metrics to both diversity and the environment 
• Nike’s plan in the next five years is to generate a greener business that’s globally diverse. And is also tying it to leader’s salaries 

Corporate social responsibility and social listening during global crises are evidently top of mind for more brands today than ever before. And rightfuly so – customers expect that. 

Both Chipotle and Nike have taken on key business objectives that include making a difference by committing to diversity in the workforce and actively getting involved in sustainability and reducing environmental impact. And have joined McDonald’s, Starbucks, and others, in tying it to executive compensation – surely an effective way to make sure that these initiatives will be pursued just as much as other more traditional business-first KPIs and goals. 

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Here’s more context. 

Chipotle: Transparency as a Value 

The burrito chain said it would publish its carbon emission footprint by the end of the year – faster than its original plan to do so by 2025. 

To improve the company’s internal diversity and sustainability, Chipotle is tying executive compensation to annual targets. 

To maintain gender and racial pay equality, the company plans to promote more women and people of different races beyond the restaurant level. 

“It’s very important for us to be transparent and to be held accountable. We can say a lot of words, but we want to make sure that we have the actions to back it up,” said Laurie Schalow, Chief Corporate Affairs and Food Safety Officer at Chipotle Mexican Grill. 

Nike: When People and Purpose Come Together 

By fiscal 2025, the sports leader plans for all its VP level managers to “complete and be credentialed on inclusive leadership education and pay equality across all employee levels on an annual basis while ensuring competitive and equitable benefits.” 

In addition, Nike plans to reduce waste created from its sneakers and shoe products and keep all supply-chain refuse out of landfills. By channeling the leftovers into new footwear, like the Nike Grind sneaker soles – at least 80% of its own products and goods will be redirected.  

“Our goal is, and always will be, for Nike’s people and purpose to come together for good,” Donahoe wrote. “At Nike, we’ll never stop striving for better. Our purpose will always guide us, and our values will always push us forward—toward that better future we believe in.” 

In the next five years, 50% girl participation in Made to Play community programs and 50% representation of women in Nike’s global corporate workforce are both in store for the multinational corporation. 

See this initiative and many more here: 

(1/5) Today, we are proud to unveil the #NikeImpactReport and 2025 Targets. In the report you will find that we are currently using 100% renewable energy in the US and Canada in our owned or operated facilities.

Learn more at https://t.co/S0QlzY2AMA

— Nike (@Nike) March 10, 2021

As more and more brands are proactively developing plans for a positive image while leading the path to a better future, we hope this becomes basic procedures throughout the business world. 

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