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Ads We Loved: Women’s History Month

What’s in this article:

  • A round-up of ads from Women’s History Month
  • Intriguing ways these seven companies found to inspire and celebrate women

For March, brands honor women, and encourage consumers to live their dreams and make memories.

Google: First of Many

In honor of #WomensHistoryMonth​, Google celebrates all of the “firsts” who have paved the way for others and emphasizes the need for more women to have opportunities to have their very own firsts.

First of Many, highlights common searches for female pioneers in politics, science, sports, and the arts, including Madame C.J. Walker, the first self-made millionaire, and Sha-Rock, the first female rapper.

Nike: We Play Real 

In this inspiring ad, Nike celebrates the power of Black women athletes and demonstrates how sports can help move the world forward. The ad spotlights the accomplishments of black female athletes and performers like Serena Williams, Naomi Osaka, and A’ja Wilson while celebrating their resilience to lead the world forward.

Billie: Think of a Woman

For International Women’s Day, women razor subscription brand Billie, fights back against society’s view of the “perfect” woman”. The on-brand ad confronts viewers with a simple question: “What do you think of when you think of the perfect woman?” The ad challenges society’s view on women and all its unconscious biases.

Maltesers: Not After That Display

Maltesers shines a light on maternal mental health in its new campaign. The light-hearted ad shows one mother venting her frustrations on a Malteser at the bus stop before putting a second sweet to better use. The campaign takes a candid look at the spectrum of emotions that new mums experience and encourages a more open dialogue about mothers’ mental health.

McVitie’s Jaffa Cakes: Be What You Want To Be

Jaffa Cakes “Be what you want to be” 30″ TVC from TBWALondon on Vimeo.

Inspired by McVitie’s Jaffa Cakes’ defiance of categorization, with the product resembling both a cake and a biscuit, a shopkeeper decides to realize his dream of becoming the ‘king of the roller palace’. This fun ad is proof that we can all be anything we want to be.

Lowe’s: American Dreams

Lowe’s commemorates 100 years with a campaign that challenges the traditional concept of the American Dream.  The emotive ad features an array of families, building their dream homes, and highlights the diversity of the American Dream.

Kohl’s: Spring Into Action

A young girl draws a hopscotch in front of her house for pedestrians as they go about their day. After finishing her masterpiece, she awaits people walking by to play the game, and that’s exactly what they do. With this ad, Kohl’s reminds us that we can find little ways to make big memories.

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