A lot has changed in the world of search engine optimization โ and thereโs a lot of SEO tips out there.
However, certain fundamental principles remain unchanged.
For example, targeting keywords with the sole intent of improving organic rankings no longer works with search engines but choosing the right keywords is still an important piece to the puzzle.
Beyond getting SEO juice, keywords reveal a lot more about users and what theyโre struggling with.
With so many SEO techniques, itโs become almost impossible to determine which ones to stick to and which you can safely ignore.
Is link building a thing of the past? Should you devote your time and energy to on-page SEO? How can you write a title tag to drive your rankings with search engines? Where do SEO and social media intersect?
And, seriously, what are the truly best SEO tips thatโll lead to results?ย
Both B2B and B2C marketers want more search leads, because they result in 8.5X more clicks than paid search results.
Brian Dean did a fabulous job when he created a post showcasing 200 Google ranking factors. The post went on to become extremely popular and generated thousands of new leads from organic search for Brian.
This article may not be as in-depth as Brianโs, nor will I be answering all of the questions raised above. Instead, I want to show you the 10 most important SEO tips you need to know to help your site rank right now.
If you focus on these techniques alone, youโll definitely drive more organic traffic to your blog and improve your search rankingsย without risking a Google penalty.
Letโs get started:ย
1. Remove Anything that Slows Down Your Site
Page speed is a critical factor in SEO.
In the past, you could get away with a slow-loading site. I recall when I had to wait for about five minutes before a popular news site fully loaded.
Iโm sure you can relate to that.
Thatโs never a good experience but itโs the kiss of death in todayโs marketplace.
A slow page frustrates users andย ultimatelyย discourage people from buying your product.
Data from Strange Loop shows that a mere one-second delay in page load time can yield a whopping 7% loss in conversions.
In the mind of potential buyers, a slow site is an untrustworthy site. Period.
Page speed is vital to search engines, too. According to eConsultancy, โ40% of people abandon a website that takes more than 3 seconds to load.โ
As businesses become more aware of the opportunities to generate targeted leads and increase revenue through search engine optimization, there is a huge demand for speed.
10 years ago on April 9, 2010, Google included site speed as one of the all-important ranking factors.
This means that if your pages are slow, youโre fighting a losing battle for top organic listings, regardless of the quality of your content or your professional website design.
Get rid of non-essential elements that slow down your site. If youโre a WordPress user, consider deactivating plugins you donโt actually need.
Also, declutter your sidebar and put only essential widgets there.
To learn how to get more out of search engines by improving your page speed, visit Ubersuggest.
Step #1: Enter Your Domain and Click Search
Step #2: Click Site Audit in the Left Sidebar
Step #3: Scroll Down to Site Speed
This shows how quickly your site loads and how quickly key elements become available to users.
My desktop loading time is one second and my mobile loading time is two seconds. Both of these fall within the โexcellentโ range. As a general rule of thumb, if your site speed doesnโt score as โexcellentโ, you should make changes to improve it.
Review the advanced breakdown for additional guidance. For example, โspeed indexโ shows how quickly the content of a page is visibly populated. If your website is lagging behind here, thereโs a good chance visitors are leaving because they donโt want to wait for your content to load.
Every additional 0.5s it takes to load your site drastically increases the number of visitors that will leave your site. So, even an improvement of 0.5 seconds will increase traffic to your website.
2. Link to Other Websites with Relevant Content
Brian Clark, founder of Copyblogger Media says:
Linking out to other blogs is critical to growth.
Some people think, linking out to relevant and authoritative content pages is bad because it takes people off your page.
But, I donโt think so. Link building remains a fundamental part of smart search engine optimization strategy. I link out to tons of high-quality sites and sources, including my direct competition.
Why? Because it helps you, my reader.
According to Rand Fishkin, founder of Moz,
Linking out sends trackable traffic, it makes your site a more valuable and scalable resource.
If youโve been reading my blogs, youโll notice that I regularly link out to different sites. Whenever I write a new post, I reference other trustworthy sites, where appropriate.
You canโt expect to get from others if youโre unwilling to give first. For example, if youโre looking to get inbound links from authoritative blogs, one of the easiest ways to do that is to show your willingness to link out to those blogs from your own content.
Of course, you should only link out to content pages that offer tremendous value. Itโs a good SEO practice.
More important, you can notify an influencer when you link out to them, and, if your post is valuable, they can link back to you, share the post, or even email it to their huge email subscriber list.
Link building is also all about quality, not quantity. Youโll build more trust in your niche if you have a few authoritative links rather than a dozen poor quality links.
3. Write for Humans First, Search Enginesย Second
Lately, Iโve noticed that more and more bloggers and content creators are going back to the old method of SEO, where keywords meant to drive search results surpassed theย real qualities of engaging, valuable content.ย If thatโs you, itโs absolutely time to change your mindset.
Many people still arenโt capitalizing on long-tail keywords, preferring instead to attempt to manipulate search engines.
Thatโs the wrong approach.
Donโt prioritizeย search engines over theย actual humans reading your work. Instead, write content for the user, people who have eyes to read and credit cards to purchase your product.
Search spiders are just scripts โ they donโt buy products, they donโt engage with you on social media, and they wonโt become a loyal customer.ย
Copyblogger is my #1 go-to site when it comes to putting readers first. No wonder Brian Clark is so successful at content marketing. Heโs even turned Copyblogger into a multi-million dollar digital marketing company.
It all happened because a marketer like you was passionate about helping people. Thatโs what drives me, too โ and maybe you, as well.
So, what does it mean to write for users first, before search engines?
Well, itโs simple.
Forget that Google and other search engines exist when youโre writing. Instead, create content that will help someone. This is known as SEO copywriting.
Funny enough, when you put users first, youโll actually write helpful content that search engines reward because search engines follow users. Itโs not the other way round. At the same time, youโll be enhancing the user experience and building trust with your audience.
4. Encourage Other Trustworthy Sites to Link to You
To a large extent, inbound links are still the lifeblood of search engine rankings.
When you combine dofollow and nofollow links, you get a natural link profile that even Google will reward.
Content marketing is all about creating high-quality, engaging content that drives people to link to you and share your content on social media.
Do you know why so many bloggers link to my posts?
The major factor in my success is that I invest a lot of time, money, and resources into creating a single post or other piece of content.
How much effort do you suppose when in to creating, โThe Complete Guide to Building Your Personal Brandโ?
This wasnโt a post we threw together in an hour โ it took several hours over several days to create this content.
When youโre at the forefront of your industry, creating useful content and linking to authoritative blogs, youโll find that more people will link to you naturally.ย This is the essence of effective link building.
5. Have Web Analytics in Place at the Start
After defining your search engine optimization goals clearly, you need software to track whatโs working and whatโs not.
Google Analytics, Google Search Console, and other private web analytics software solutions can help you track your success.
Tools like Crazy Egg also show you where your site visitors are clicking and how they navigate away from your site.
You should have these web analytics in place, even before you send the first visitor to your site or landing page.
6. Write Unique and Relevant Meta Descriptions for Every Page
One of the most important SEO tips that most people neglect is the well-crafted meta description.
The meta description is the first section that people see when Google serves up your page to search users.
Generally, the search engine giant doesnโt like duplicate content. Yes, there are times when there is a need to cite a paragraph or sentence from another site (and link back to the source), but if publishing duplicate content becomes your way of life, you will find it nearly impossible to become a long-term success.
In the same vein, duplicate meta descriptions could get you into trouble. But, even if you donโt get penalized straight away, youโre still not providing a great user experience.ย
You canโt have the same meta description for a page that talks about email marketing and a page on making sales. Thereโs a big difference in those topics and your meta descriptions should communicate that fact.
If youโre a WordPress user, you can fix duplicate meta descriptions by installing the All-In-One-SEO Pack or Yoast plugins.
Then, in your WordPress editor, scroll down to the bottom of the page, and add a unique title tag and meta description.
7. Use a Simple, Readable URL Structure
If users canโt read or understand your URL, then search engines may be confused as well.ย
Just check out the URL of this article: https://neilpatel.com/blog/10-most-important-seo-tips-you-need-to-know/.
Granted, the URL above is long, but itโs easy to understand, for both users and search engines. There are no numbers or characters, other than the words and dashes.
Stay away from page URLs like this:
https://www.entrepreneur.com/article/272531
Those numbers donโt tell users anything about what to expect from the content.
Remember, search engines follow search users.
Brian Clark once said that Google bots are like infants who need to be spoon-fed regularly. And, heโs right.
Even in this age of search evolution, including RankBrain, search spiders are still programs, not humans. You need to guide them accordingly.
Brian Deanโs structure is what people should be doing and what I do, as well. He ensures that only two to four words are included in any URL.
This makes the URL memorable to the user, search engine-friendly, and easy to type. Copyblogger does the same thing:
Also, avoid stop words like a, an, the, but, or in.
You can learn more about optimizing your page URLs from this infographic:
8. Build Momentum with Social Signals
Social media is an integral part of SEO strategy and social signals are important. Youโve got to focus on increasing yours.
Itโs true that Google hasnโt added social signals into their ranking algorithm factors, but Iโve personally seen that social signals do impact search engine rankings.
Donโt believe me?
Well, several case studies have proven the impact of social shares, likes, tweets, and pins on search engine rankings.
As an example, Moz started to rank on Google for โBeginnerโs Guideโ after Smashing Magazine tweeted out the guide. Shrushtiโs search rankings improved from page 400 to page one of Google due to social media.
If you want to get more social signals, the rules havenโt changed. Hereโs the summary:
- Create useful content thatโs share-worthy across your social media platforms.
- Add share buttons to your post and make them visible.
- Encourage people to share, by asking them to.
- Host a social media contest to get more shares.
- Mention and link to social media influencers/power users in your post and notify them.
Social media is at your disposal. Use it, and use it well.
9. Use the Right Keywords in Images
Images are important in search engine optimization.
Google dedicated an entire section of its search results to images. This should tell you how concerned the search engine giant is with pictures.
When users are looking for a particular image, what do they search with?
Keywords.
For this reason, you should use the right keywords in your image names and accompanying text (like the caption). Of course, this is not permission to engage in keyword stuffing.
However, if your image is of a โblue womenโs hat,โ donโt name your image โclick here to buy hat.โ
Always remember that in image search engine optimization, relevance is more important than creativity or cleverness.
10. Publish Unique Content Consistently to Improve SEO
According to the Content Marketing Institute, producing unique and engaging content is a challenge for most marketers.
Whether youโre a B2B or B2C marketer, you need to be disciplined, when it comes to content creation.
Itโs even more important than you might think, due to something called the โfresh factor.โ
Unique content is one of the factors that affect this freshness score, and, consequently, the search engine rankings for that specific page.
If youโre not Brian Dean, whoโs mastered the art of content promotion and can regularly get tens of thousands of users to read a new post and share it with others on social media, the easiest way to optimize your freshness score is by creating content consistently.
If youโve chosen to market your business online, then creating unique and helpful blog posts isnโt an option โ itโs a must.
Bonus SEO Tip: Donโt Change Your Domain Name Regularly
The age of a domain or web page is also one of the top SEO tips you should keep in mind. Indeed, itโs crucial for your success.
For this reason, donโt constantly change your domain name. Pick one and stick with it, unless thereโs a very good reason to change.
That does happen โ just donโt make it a regular practice.
Conclusion
I hope youโve found these SEO tips helpful. If you follow the tips above, youโll be on your way to higher rankings and more traffic.
Hereโs a few final tips to help you reach your target audience:
If youโve published a post in the past thatโs no longer relevant to users, especially due to the recent Google changes, work to update that page. Or worst-case scenario, 301 redirect it to a newer, fresher piece of content on your site.
That way, you can retain the backlinks, social media shares, and other on-site engagement metrics itโs already earned.
Finally, learn to focus on and create content around long-tail search phrases (e.g., social media marketing techniques), and not head keywords (e.g., social media).
When link building, think quality, not quantity. And, donโt forget to make your web pages mobile-friendly.
If youโd like help with your SEO, reach out to my team.
Which other searchย engine optimization tips or techniques do you think are most crucial for improving search rankings? Are there any SEO tips that have worked against you?ย
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