From the PF Vault: Email, Email, Email

There is just too much content out there. Obviously, its quality is bell-shaped โ€“ most of it is okay, and at the edges, you can find really bad or really good content. Itโ€™s true to marketing content, but in 2021 โ€“ itโ€™s basically the reality all around us. And so, CURATION IS KING.

This is why we are now introducing the โ€œFrom the PF Vaultโ€ series โ€“ where every once in a while weโ€™ll give you a bunch of links โ€“ our best archival content around a specific topic. These are articles that are both of high quality, and popular โ€“ many of them withstanding the test of time.

Think of it as a kind of makeshift ebook, or an ad-hoc digital course of sorts. Reading through these will make you a much more educated marketer about the topic at hand.

And this time, that topic is Email Marketing.

  • All Good Newsletters are Alike, Each Bad Newsletter is Bad in Its Own Way

Not all newsletters are treated equally. A well-written, relevant email stays much longer.

  • Is Email Marketing Still Effective? Uhhโ€ฆ YEAH!

The trend of dropping email marketing in favor of other tools is widespread among marketers. But those who hurry in following the trend are up for a disappointment. Read on to understand why.

  • Your Email Address Got Blacklisted โ€“ Now What?

The โ€œgatekeepingโ€ process all emails go through after delivery, why an IP address or email address may get blacklisted, and how to get taken off a blacklist.

  • How to Make Customers Look Forward to Your Email

Today, there are only two types of emails: inbox-worthy and junk. Hereโ€™s how to ensure youโ€™re taking advantage of the potent marketing channel.

  • Analyzing AMP for Email: What Itโ€™s All About

Google officially launched AMP for email. Optimoveโ€™s specialist looks into the promise of accelerated mobile pages.

  • 4 Email Writing Tips to Help You Get More Conversions

Writing emails that drive conversion isnโ€™t rocket science, but it takes some knowledge and careful planning.

To learn even more โ€“ see everything our email marketing specialist ever wrote for Optimoveโ€™s blog, including โ€œWhat Does It Mean to Treat a Customerโ€™s Email With Respect?โ€ and โ€œTake Your Email Deliverability to the Maxโ€œ.

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