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How About Staying in A Christmas Movie Come to Life?

Itโ€™sย a holly, jolly Christmas! Vrbo, the American vacation rental online marketplace (recently announced to be merged with its sister brand, HomeAway), just announced a collaboration with Lifetime, the American cable channel โ€“ to make almost everyoneโ€™s childhood dream come true.ย ย 

For just $100 a night, guests have the chance to stay at the real-life version of a holiday movie-inspired home called,ย Itโ€™s a Wonderful Lifetime Holiday House.ย ย 

We saw a similar nostalgic marketing initiative withย $4 A Night for The Ultimate 90s Sleepoverย at the last standing Blockbuster store in the world.ย 

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But this is extra magical. Together with the star of โ€œThe Christmas Edition,โ€ Carly Hughes, the Vrbo team wanted it to โ€œResemble a house made of gingerbread and be a small-town escape, preferably within walking distance of a bakery or coffee shop.โ€ย 

Additionally, โ€œEvery room of the house had to be covered in Santaโ€™s workshop amounts of holiday decorations โ€“ no fewer than five Christmas trees, 10 wreaths, and two larger-than-life nutcrackers to stand guard.โ€ย 

To complete that extra special holiday getaway โ€“ customers can watch all 30 Lifetime Holiday filmsย over and over againย during their stay if they like.ย ย 

Or enjoy:ย 

  • Magical Christmas trees with twinkling lightsย 
  • Fake snow on command โ€“ a winter wonderland!ย 
  • A nook for writing to Santa Clauseย 
  • A backyard polar bear lodge โ€“ with delightful weatherย 
  • A gingerbread house selfie station โ€“ perfect for Instagramย 
  • Giant nutcrackers from A Welcome Home Christmas

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The Greenwich, Connecticut 2100 sq. ft home was to be available for rent between November 23 and December 27, exclusively on Vrbo, with a three-night minimum stay.ย 

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So, if the idea got you excited after reading this andย youโ€™reย thinking to book the place, too bad โ€“ the property is no longer available.ย 

But it could still inspire you for future marketing plots! Being able to pull off such a cheerful way to catch your audienceโ€™s attention is always worth a shot.ย 

The best part, though? The $100 a night and all rental fees will go directly to charity.ย Itโ€™sย a wonderful way to humanize your brand, which is a staple in building meaningful customer relationships. Kudos, Vrbo!ย 

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