Itโsย a holly, jolly Christmas! Vrbo, the American vacation rental online marketplace (recently announced to be merged with its sister brand, HomeAway), just announced a collaboration with Lifetime, the American cable channel โ to make almost everyoneโs childhood dream come true.ย ย
For just $100 a night, guests have the chance to stay at the real-life version of a holiday movie-inspired home called,ย Itโs a Wonderful Lifetime Holiday House.ย ย
We saw a similar nostalgic marketing initiative withย $4 A Night for The Ultimate 90s Sleepoverย at the last standing Blockbuster store in the world.ย
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But this is extra magical. Together with the star of โThe Christmas Edition,โ Carly Hughes, the Vrbo team wanted it to โResemble a house made of gingerbread and be a small-town escape, preferably within walking distance of a bakery or coffee shop.โย
Additionally, โEvery room of the house had to be covered in Santaโs workshop amounts of holiday decorations โ no fewer than five Christmas trees, 10 wreaths, and two larger-than-life nutcrackers to stand guard.โย
Our Secret Santa at @lifetimetv has been working around the clock to make Christmas-movie magic! Stay in a real life gingerbread house complete with snow, endless holiday cheer, and small town charm, just like all your favorite Lifetime movies! https://t.co/MfmeBsA8F9 pic.twitter.com/PQsv9RzqCi
โ Vrbo (@vrbo) November 17, 2020
To complete that extra special holiday getaway โ customers can watch all 30 Lifetime Holiday filmsย over and over againย during their stay if they like.ย ย
Or enjoy:ย
- Magical Christmas trees with twinkling lightsย
- Fake snow on command โ a winter wonderland!ย
- A nook for writing to Santa Clauseย
- A backyard polar bear lodge โ with delightful weatherย
- A gingerbread house selfie station โ perfect for Instagramย
- Giant nutcrackers from A Welcome Home Christmas
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View this post on Instagramย
The Greenwich, Connecticut 2100 sq. ft home was to be available for rent between November 23 and December 27, exclusively on Vrbo, with a three-night minimum stay.ย
So, if the idea got you excited after reading this andย youโreย thinking to book the place, too bad โ the property is no longer available.ย
But it could still inspire you for future marketing plots! Being able to pull off such a cheerful way to catch your audienceโs attention is always worth a shot.ย
The best part, though? The $100 a night and all rental fees will go directly to charity.ย Itโsย a wonderful way to humanize your brand, which is a staple in building meaningful customer relationships. Kudos, Vrbo!ย
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