It’s a holly, jolly Christmas! Vrbo, the American vacation rental online marketplace (recently announced to be merged with its sister brand, HomeAway), just announced a collaboration with Lifetime, the American cable channel – to make almost everyone’s childhood dream come true.
For just $100 a night, guests have the chance to stay at the real-life version of a holiday movie-inspired home called, It’s a Wonderful Lifetime Holiday House.
We saw a similar nostalgic marketing initiative with $4 A Night for The Ultimate 90s Sleepover at the last standing Blockbuster store in the world.
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But this is extra magical. Together with the star of “The Christmas Edition,” Carly Hughes, the Vrbo team wanted it to “Resemble a house made of gingerbread and be a small-town escape, preferably within walking distance of a bakery or coffee shop.”
Additionally, “Every room of the house had to be covered in Santa’s workshop amounts of holiday decorations – no fewer than five Christmas trees, 10 wreaths, and two larger-than-life nutcrackers to stand guard.”
Our Secret Santa at @lifetimetv has been working around the clock to make Christmas-movie magic! Stay in a real life gingerbread house complete with snow, endless holiday cheer, and small town charm, just like all your favorite Lifetime movies! https://t.co/MfmeBsA8F9 pic.twitter.com/PQsv9RzqCi
— Vrbo (@vrbo) November 17, 2020
To complete that extra special holiday getaway – customers can watch all 30 Lifetime Holiday films over and over again during their stay if they like.
- Magical Christmas trees with twinkling lights
- Fake snow on command – a winter wonderland!
- A nook for writing to Santa Clause
- A backyard polar bear lodge – with delightful weather
- A gingerbread house selfie station – perfect for Instagram
- Giant nutcrackers from A Welcome Home Christmas
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The Greenwich, Connecticut 2100 sq. ft home was to be available for rent between November 23 and December 27, exclusively on Vrbo, with a three-night minimum stay.
So, if the idea got you excited after reading this and you’re thinking to book the place, too bad – the property is no longer available.
But it could still inspire you for future marketing plots! Being able to pull off such a cheerful way to catch your audience’s attention is always worth a shot.
The best part, though? The $100 a night and all rental fees will go directly to charity. It’s a wonderful way to humanize your brand, which is a staple in building meaningful customer relationships. Kudos, Vrbo!
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