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How About Staying in A Christmas Movie Come to Life?

It’s a holly, jolly Christmas! Vrbo, the American vacation rental online marketplace (recently announced to be merged with its sister brand, HomeAway), just announced a collaboration with Lifetime, the American cable channel – to make almost everyone’s childhood dream come true.  

For just $100 a night, guests have the chance to stay at the real-life version of a holiday movie-inspired home called, It’s a Wonderful Lifetime Holiday House 

We saw a similar nostalgic marketing initiative with $4 A Night for The Ultimate 90s Sleepover at the last standing Blockbuster store in the world. 

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But this is extra magical. Together with the star of “The Christmas Edition,” Carly Hughes, the Vrbo team wanted it to “Resemble a house made of gingerbread and be a small-town escape, preferably within walking distance of a bakery or coffee shop.” 

Additionally, “Every room of the house had to be covered in Santa’s workshop amounts of holiday decorations – no fewer than five Christmas trees, 10 wreaths, and two larger-than-life nutcrackers to stand guard.” 

To complete that extra special holiday getaway – customers can watch all 30 Lifetime Holiday films over and over again during their stay if they like.  

Or enjoy: 

  • Magical Christmas trees with twinkling lights 
  • Fake snow on command – a winter wonderland! 
  • A nook for writing to Santa Clause 
  • A backyard polar bear lodge – with delightful weather 
  • A gingerbread house selfie station – perfect for Instagram 
  • Giant nutcrackers from A Welcome Home Christmas


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The Greenwich, Connecticut 2100 sq. ft home was to be available for rent between November 23 and December 27, exclusively on Vrbo, with a three-night minimum stay. 

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So, if the idea got you excited after reading this and you’re thinking to book the place, too bad – the property is no longer available. 

But it could still inspire you for future marketing plots! Being able to pull off such a cheerful way to catch your audience’s attention is always worth a shot. 

The best part, though? The $100 a night and all rental fees will go directly to charity. It’s a wonderful way to humanize your brand, which is a staple in building meaningful customer relationships. Kudos, Vrbo! 

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