Data can come in all shapes and sizes. And there are so many useful ways to use it. Just today we talked about how Tula used the data from a widespread customer survey to re-invent the way it describes its own category.

So, yeah– there are many ways to collect valuable data. And now, Amazon also wants you to proactively give them your data – but by… sending them your non-Amazon receipts. Yup.

Watch the video below for more context, and learn what’s behind Boston Beer’s increase in sales (even when Samuel Adams’s figures are declining).

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