B2CRM News: Amazon Weird Data Initiative, Boston Beer’s Surprising Sales Figures

Data can come in all shapes and sizes. And there are so many useful ways to use it. Just today we talked about how Tula used the data from a widespread customer survey to re-invent the way it describes its own category.

So, yeah– there are many ways to collect valuable data. And now, Amazon also wants you to proactively give them your data – but by… sending them your non-Amazon receipts. Yup.

Watch the video below for more context, and learn what’s behind Boston Beer’s increase in sales (even when Samuel Adams’s figures are declining).

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